Jeonju Tourism Organization Regional Tourism Organization

The Jeonju Tourism Organization is a dedicated tourism agency committed to positioning Jeonju as one of Korea’s leading cultural tourism destinations. Building on the city’s rich heritage, renowned gastronomy, traditional arts, and vibrant local culture, the organization develops and promotes tourism programs that create meaningful and memorable experiences for visitors.

The organization plans and implements a wide range of initiatives, including tourism content development, tourism industry support, MICE programs, domestic and international marketing, tourism data management, and partnership-based projects. Through these efforts, it works to enhance Jeonju’s competitiveness as a sustainable and attractive destination for both leisure and business travelers.

As a collaborative platform for the local tourism ecosystem, the Jeonju Tourism Organization actively works with public and private partners, travel industry tourism professionals, cultural organizations, and local businesses. By connecting Jeonju’s unique resources with market needs and tourism trends, the organization seeks to create new opportunities for cooperation, strengthen visitor experiences, and contribute to the growth of the regional economy.