Invited Buyer Registration

The 2026 K-Tourism B2B Travel Mart is a dedicated business networking event designed to further strengthen tourism collaboration between stakeholders in Korea and Malaysia.
Organized by the Korea Tourism Organization, the event brings together key tourism industry players to foster new partnership opportunities and promote travel to Korea.

This event will feature over 30 sellers from Korea, including inbound travel agencies, local governments, regional tourism organisations, and tourism partners, providing Malaysian travel industry partners such as outbound travel agencies, corporate partners, and MICE specialists with opportunities to connect and collaborate.

Buyers and participants can look forward to:

• Business-to-business (B2B) meetings to explore potential partnerships and develop new travel products
• Destination presentations and a networking dinner to inspire future travel planning to Korea
• An experiential zone featuring Korean cultural activities and interactive photo opportunities.

To register, follow these 3 steps: